Digital marketing is promoting products, services, or brands using the internet and digital technologies. Basically, it’s how businesses reach people online—where we all spend a big chunk of our time.

SCOPE OF DIGITAL MARKETING
The scope of digital marketing is vast and continuously expanding, as it plays a crucial role in promoting businesses, brands, and services through online platforms. It offers wide career opportunities such as SEO, social media marketing, content creation, paid advertising, and data analytics, with options to work in companies, as a freelancer, or remotely
TECHNIQUES OF DIGITAL MARKETING
Search engine Optimisation
There are two types of SEO,
2) OFF PAGE SEO